Why call answering is an essential marketing tool

Marketing is essential to any company. Without a customer, there is no business, therefore maintaining the ones you presently have while also attracting new ones is vital.

However, there is one last phase to introducing a customer that is all too often overlooked in the startup industry. Customer data and analytics clearly show that answering a call from a potential client can mean the difference between them using your services or not.

Getting customers is expensive

The process of acquiring clients is expensive. Nowadays, almost every business will have a website, and the cost of getting that website found through online search engine optimisation or Pay Per Click marketing can be considerably greater. In most cases, the person in charge of sales or marketing in a business will have business cards, as well as printed leaflets or pamphlets, to support their marketing campaign.

Many people will attend networking events, and the cost of attendance can be expensive, especially when travel fees are included, impacting your marketing campaign budget.

The cost of internet networking via social networks should not be overlooked in your digital marketing efforts. Although Facebook, Twitter, LinkedIn, and Google+ are free to use, unless you run sponsored advertisements on any of these networks, there is still the cost of your time, which is a key metric in your marketing efforts. When you’re on social media, it’s quite easy for time to fly by without you accomplishing your goals because there are so many things to distract you with.

You may even advertise, hire a sales agent, and have billboards for your business; the list is long and costly.

All of these things are really important because they all contribute in some way to bringing a client in; and they all have a cost, which we consider to be an important operational keyword for the business. However, even after doing all of these things and spending time and money on marketing efforts, it can all fail if no one answers the phone when a customer or potential customer calls.

If a call goes to voicemail or simply rings out, the caller will probably forget to leave a message; if they call a competitor and speak with someone who may be of assistance, they probably will never call you again.

Invest in a Call Answering Service to Improve Conversion

At this point, it is important that you do not lose the enquiry, as it can affect your conversion rates. What you need to do is encourage your callers to your business, record their information, and ensure they do not take their business elsewhere. How do you do it? You should consider using a Call Answering Service likeOnwards Answering. The majority of call answering services will allow you to accept incoming calls yourself at first, and only answer calls that you would have missed anyhow, allowing you to work more flexibly and save money.

Improve your Marketing Efforts. Contact Onwards Answering today!

Do not miss out on business because of something so simple and inexpensive to carry out, as it can significantly affect your marketing campaign. By catching every possible potential lead, our customised marketing strategies guarantee that your business is always available, improving your customer experience. We offer 24/7 call answering assistance, allowing you to focus on the more important tasks. 

For more information on the best approach to handle business calls, contact us at 0141 286 4220 today to find out how Onwards Answering can assist you!

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